Our quantitative market research focuses on the technique to efficiently ask questions to the target audience in an organized manner using Computer-assisted Personal Interviews and Pencil & Paper Interviews. The received responses via Face-to Face data collection can be analyzed to make well-thought decisions for improving products and services.
FACE-TO-FACE COMPUTER ASSISTED PERSONAL INTERVIEWS / PENCIL AND PAPER INTERVIEWS Superior research capabilities in CAPI/PAPI Computer-assisted personal interviews (CAPI) and Pencil and paper interview (PAPI) are the methods used to increase the accuracy and efficiency of Face to Face (F2F) data collection. With CAPI, the interviewer introduces the answer on a tablet with an image software installed. It is an application with a user-friendly interface that permits running audio/video during the interview. Unlike PAPI, where a set of questionnaires is filled by the interviewer by asking the questions in the session. COMPUTER-ASSISTED TELEPHONE INTERVIEW Know our specialized technique for telephone interviews Computer-assisted telephone interview (CATI) is conducted by our highly trained interviewers that follows a script provided by a special software application. We use a number randomization process to generate a list of respondents to be interviewed. At Global Survey, our CATI stations are continuously geared to efficient data collection at the highest quality standards. We excel at user-friendly CAWI studies Computer-assisted web interviews (CAWI) is a methodology wherein a questionnaire is provided to the respondent with a link to a website or a panel. It is the most economical way of collecting survey data as it does not require interviews, extra tools, or devices. This is the main reason why CAWI is one of the most common methods of collecting information. CENTRAL LOCATION TEST Gain invaluable insights Central Location Test (CLT) is a methodology of quantitative research. Our researchers find a suitable location that complements the research objectives in the shortest amount of time by conducting a study on a controlled environment.
F2F CAPI/PAPI
Global Survey prefers CAPI as data gathered are submitted online, saved and encrypted at our server; thus making the process more efficient.Here are some of the advantages of going with CAPI interview with the global survey
CATI
CATI questionnaires and other materials relevant to the study are digitized and answers gathered are reflected automatically without using any form of paper. It tremendously reduces the time for collecting and processing of quantitative data.Below are the benefits you receive with our CATI strength
Here are some of the research applications best suited for CATI
CAWI
COMPUTER-ASSISTED WEB INTERVIEWS
When you opt for CAWI at Global Survey, we focus on how we construct the questionnaires to ensure we’ll be able to generate quality answers from our panel.We make CAWI convenient for our users:
CLT
CLT’s provide participant’s raw feedback, body language even facial reactions. CLT is the most suitable method for advertising effectiveness, concepts, packaging, products, and conducting sensory research. Know why you must choose Global survey for high-quality of CLT services