Quantitative Research

Stays ahead of the game.

From paper and pencil interviews to online and face-2-face data collection methods.

GS stays ahead of the market research game using state-of-the-art quantitative research methods and technologies.

Global Survey - keeping our clients’ fingers on the pulse of consumer and industry trends, so you can respond in real-time.

Quantitative Strategies

What is quantitative research?

Quantitative research focuses on collecting numerical data that identifies trends in group behaviour. It can also help to answer the question as to why a particular phenomenon or singularity has taken place.

How is it used in our market research projects?

We apply various quantitative research methods, such as:

  • Online surveys, polls, panels, and interviews
  • Pencil and paper questionnaires
  • In-depth face-to-face and group discussions

And more…

These skilled methodical approaches can be used to target an audience or demographic delivering an extensive amount of numerical research data

Why do we use it?

Because we want our clients to:

  • Have increased customer satisfaction
  • Improve their decision-making
  • Transform how they place their products
  • Develop and adapt their businesses and services

And more…

Our online quantitative research methods allow us to deliver data collection anywhere, anytime, and instantaneously.

Data collection methods

Pencil and Paper Interviews

Used to gauge an initial dataset. Our PAPIs involve extensive questionnaire sessions.

The Pen-and-Paper Personal Interview (PAPI) approach describes any survey type that uses pen-and-paper rather than digital devices to collect the information.

Computer Assisted Personal Interview

By conducting in-depth CAPIs, we provide the most efficient means of capturing, encrypting, and saving research data in real-time.

Computer-Assisted Personal Interviews (CAPI) is a face-to-face data collection method in which the interviewer uses a tablet, mobile phone or a computer to record answers given during the interview.

Face-to-face Interviews

F2F interviews take a more personal approach to surveying that can also add validity to the CAPI and PAPI research processes and data analyses.

Face-to-face interviews are structured interviews conducted by trained interviewers who use a standardized interview protocol and a standardized set of responses for recording participants' responses.

Computer Assisted
Telephone Interviews

Tremendously reduce the time (and the paper) used for collecting and processing research data. Our tailored and scripted CATIs are digitised and ready to analyse in real-time.

Just as computers have replaced the clipboard and questionnaire in face-to-face fieldwork, CATI has replaced traditional telephone interviews. Interviews carried out by telephone are guided by a questionnaire displayed on the screen of a computer.

Computer Assisted Web Interviews

We believe CAWIs are the most eco-centric and economical way to gather research data.

No interviews, no paper, no extra tools: just a simple link to start a survey is all it takes to collect the data you need.

Central Location Tests

Using diverse panels, gauge raw feedback from body language and facial expressions.

Our CLTs are conducted in controlled environments and at a variety of venues. Using these quantitative methodologies individually or in unison ensures the efficacy and accuracy of your quantitative data collection and market research project results.

Constantly Innovating

GS is constantly innovating
approaches to our quantitative
market research studies and analysis.

From identifying the effectiveness of advertising campaigns to conducting sensory research

It’s our job to ensure our clients can truly understand their marketplaces, industries, businesses, consumers, demographics.


By providing exceptional quality in creating tailored quantitative market research projects.

Let's talk!