Qualitative Research

Get a deeper understanding of your customers' behavior thru in-depth interviews and FGDs. If you want to get a deeper understanding of your customers' minds and behavior, a qualitative research is needed. We have a professional team of interviewers who can conduct in-depth interviews and focus group discussions which can help provide valuable insights into your products and services, your market and your customers' opinions and motivations.

IDI

WEB / TELEPHONE IN-DEPTH INTERVIEW

Power up qualitative surveys

IDI

If you need a skilled team of survey specialists for IDI, Global Survey can be of service to you.

Our team of IDI interviewers are experienced in analyzing detailed opinions, belief, and attitudes from every single respondent for carefully chosen qualitative interview questions.We know what it takes to help the respondents to open up about a particular topic. We aim to provide a relaxed and comfortable setting, along with a friendly interviewer. This combination works best to bring out the in-depth thoughts and judgement about a particular product, along with its benefits and features.

The amicable probing ensures that the respondent opens up to our moderator and gives honest and straightforward replies about the efficacy of a product and the value it provides. This is an ideal technique to complement a multi-modal survey.

Why go with Global Survey

  • We frame the questions so that the response goes beyond a simple ‘Yes’ or ‘No’
  • The moderator keeps personal biases aside to get true opinion about the product
  • The data collection process employs recordings and elaborate interview notes. They know how to process this data to generate insights that the client can use.

Connect with us today at Global Survey and find out more about our proficiencies in qualitative IDI interviews.

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FGD

Gain in-depth insights with FGD

FGD

Our competencies in focus group discussions (FGD) makes us one of the leading qualitative firms. We hold discussions among carefully selected focus group members. This way, their opinions and behavior will help the moderator to glean valuable insights about their perception and attitude towards a topic or product being discussed.

At Global Survey, you get a high quality, focused group in-depth interview. This is a multi faceted qualitative recruitment technique employed by an experienced team. We have a trained moderator, that discusses their valuable thoughts and opinions, and gather the feedback as per their attitudes and behavior towards the discussion that happened within the group.

Why choose with Global Survey?

  • Meticulous selection of group participants to ensure complete diversity.
  • We have a modern facility and conduct a unique research approach that helps participants to stay open and unbiased about a particular product or a topic being discussed
  • We have a trained team of moderators and professional staff.

Because of these advantages, focus groups will go a long way in providing you with valuable insights for your survey methodology. Go ahead, utilize our expert FGD moderators and take your qualitative research to the next level.

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Mystery Shopping

Acquire Reliable Feedback

Mystery Shopping

If customer service experience is the benchmark of your success then you need to explore the mystery shopping expertise from our quality research professionals We’ll make sure you will get a 360 degree view of business weaknesses and opportunities through Mystery Shopping.

Evaluate staff performance and see how well they do against set expectations. Mystery shoppers go through the product and service interactions and report back with detailed observations about their experience with the store staff or support people. Our mystery shopping insights help you align customer expectations and business values with staff performance.

Why choose with Global Survey

  • You can quickly address customer satisfaction objectives with the insights generated from the mystery shopping program.
  • With our observational research, you can see how the competitor is serving the customers in their stores; giving you vital cues for improvement in your own stores.
  • We use various approach in doing our Mystery Shopping such as filling up an online form, chatting up with customer support representatives, or by making an actual purchase on location.

Select our mystery shopping research methodology and get a powerful performance management tool for your business.

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Ethnography

Unlock hidden business opportunities with contextual observation

Ethnography

Our ethnography research methodology seeks to unlock hidden customer preferences and   bring to light preferences and needs that would not have been otherwise clearly visible.  Many people would have projected perceptions and behavior, but with our contextual ethnographic studies, you will be able to unravel the true self of people and understand their needs better.

If you need to observe target users in their natural settings then it makes complete sense to go with the ethnographic qualitative research methodology. You gain holistic and systematic overview of the overall context within which the user behaves in a certain way. By integrating within the society or cultural settings, we bring forward the elaborate observation of the target users.

Why choose with Global Survey

  • Our team of ethnographic researchers will help you understand the cultural and behavioral dynamics of participants in real-life environment
  • Gathered field notes, audio recordings, and transcripts will provide in-depth information on how the participant behaves and go about his regular life across a certain period.
  • We help you understand the group’s shared patterns of attitudes, beliefs, and preferences observed by our research team over time.

Connect with us for highly context-driven ethnographic qual research..

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Facility Research

Experience state-of-the-art facilities

Facility Research

Our highly modernized facilities are equipped to service clients from around the world. We provide translation and transcription services, modern Audio and Video equipment, high-speed internet connections and comfortable and ample space to conduct training and interviews.

Advantages of our services and facilities:

  1. We provide a comfortable facility and wide array of services.
  2. We provide the moderators the latest equipment and purpose-built facilities.
  3. We provide a comfortable environment for respondents that enable them to easily share their views and feelings during interviews.

Our services and facilities include:

  1. Respondents recruitment
  2. Catering
  3. Interpretation
  4. Client lounges
  5. Video streaming
  6. Audio and Video Equipment
  7. Transcriptions
  8. Air-conditioning
  9. Internet and Telephone

These allow our clients to properly conduct their research at the most comfortable and well-equipped environment. Global Survey is more than just a viewing facility, but also a people-centered facility. Our facilities are ideal for workshops, meetings, brainstorming session, as well as other research activities. We believe that consumers, clients, and agencies get valuable results when they are relaxed ad comfortable in their working environment.

Triads/Dyads

Understand different perspectives

Triads/Dyads

The number of people in a social group plays a vital role in any of the research studies. The size of the group affects the relationship and the dynamics of a group. Social groups come in all size, and for better research or study one needs to know what type of group is best suited for the survey.

Dyad

Dyad consists of two participants who may know each other or share similar behaviors or interests. Dyads are useful when looking at loyal users of two different brands or products to learn more about their reasons behind brand loyalty, and where its weaknesses are.

Triad

Triad consists of three participants who may or not know one another. Triads test how group dynamics can influence purchasing behaviors. Triangulation within the group can reveal areas of improvement for companies to focus on when creating marketing plans.