Get a deeper understanding of your customers' behavior thru in-depth interviews and FGDs. If you want to get a deeper understanding of your customers' minds and behavior, a qualitative research is needed. We have a professional team of interviewers who can conduct in-depth interviews and focus group discussions which can help provide valuable insights into your products and services, your market and your customers' opinions and motivations.
WEB / TELEPHONE IN-DEPTH INTERVIEW Power up qualitative surveys If you need a skilled team of survey specialists for IDI, Global Survey can be of service to you. Connect with us today at Global Survey and find out more about our proficiencies in qualitative IDI interviews. Gain in-depth insights with FGD Our competencies in focus group discussions (FGD) makes us one of the leading qualitative firms. We hold discussions among carefully selected focus group members. This way, their opinions and behavior will help the moderator to glean valuable insights about their perception and attitude towards a topic or product being discussed. Because of these advantages, focus groups will go a long way in providing you with valuable insights for your survey methodology. Go ahead, utilize our expert FGD moderators and take your qualitative research to the next level. Acquire Reliable Feedback If customer service experience is the benchmark of your success then you need to explore the mystery shopping expertise from our quality research professionals We’ll make sure you will get a 360 degree view of business weaknesses and opportunities through Mystery Shopping. Select our mystery shopping research methodology and get a powerful performance management tool for your business. Unlock hidden business opportunities with contextual observation Our ethnography research methodology seeks to unlock hidden customer preferences and bring to light preferences and needs that would not have been otherwise clearly visible. Many people would have projected perceptions and behavior, but with our contextual ethnographic studies, you will be able to unravel the true self of people and understand their needs better. Connect with us for highly context-driven ethnographic qual research.. Experience state-of-the-art facilities Our highly modernized facilities are equipped to service clients from around the world. We provide translation and transcription services, modern Audio and Video equipment, high-speed internet connections and comfortable and ample space to conduct training and interviews. Our services and facilities include: These allow our clients to properly conduct their research at the most comfortable and well-equipped environment. Global Survey is more than just a viewing facility, but also a people-centered facility. Our facilities are ideal for workshops, meetings, brainstorming session, as well as other research activities. We believe that consumers, clients, and agencies get valuable results when they are relaxed ad comfortable in their working environment. Understand different perspectives The number of people in a social group plays a vital role in any of the research studies. The size of the group affects the relationship and the dynamics of a group. Social groups come in all size, and for better research or study one needs to know what type of group is best suited for the survey. Dyad consists of two participants who may know each other or share similar behaviors or interests. Dyads are useful when looking at loyal users of two different brands or products to learn more about their reasons behind brand loyalty, and where its weaknesses are. Triad consists of three participants who may or not know one another. Triads test how group dynamics can influence purchasing behaviors. Triangulation within the group can reveal areas of improvement for companies to focus on when creating marketing plans.
IDI
Our team of IDI interviewers are experienced in analyzing detailed opinions, belief, and attitudes from every single respondent for carefully chosen qualitative interview questions.We know what it takes to help the respondents to open up about a particular topic. We aim to provide a relaxed and comfortable setting, along with a friendly interviewer. This combination works best to bring out the in-depth thoughts and judgement about a particular product, along with its benefits and features.
The amicable probing ensures that the respondent opens up to our moderator and gives honest and straightforward replies about the efficacy of a product and the value it provides. This is an ideal technique to complement a multi-modal survey.
Why go with Global Survey
FGD
At Global Survey, you get a high quality, focused group in-depth interview. This is a multi faceted qualitative recruitment technique employed by an experienced team. We have a trained moderator, that discusses their valuable thoughts and opinions, and gather the feedback as per their attitudes and behavior towards the discussion that happened within the group.
Why choose with Global Survey?
Mystery Shopping
Evaluate staff performance and see how well they do against set expectations. Mystery shoppers go through the product and service interactions and report back with detailed observations about their experience with the store staff or support people. Our mystery shopping insights help you align customer expectations and business values with staff performance.
Why choose with Global Survey
Ethnography
If you need to observe target users in their natural settings then it makes complete sense to go with the ethnographic qualitative research methodology. You gain holistic and systematic overview of the overall context within which the user behaves in a certain way. By integrating within the society or cultural settings, we bring forward the elaborate observation of the target users.
Why choose with Global Survey
Facility Research
Advantages of our services and facilities:
Triads/Dyads
Dyad
Triad
