We have a forte in deploying expertise on different programming tools used within the market research data collection, survey design, data processing, coding, and reporting stages. Be it ConfirmIt, Quantum, ASKIA, Nebu, or Dimensions, or web languages to prepare interactive and engaging surveys, we have the capabilities to deliver successful outcomes with these tools and languages.
Our data processing competencies help us to transform mere numbers to insights. We use various tools like SPSS and Quantum to do a thorough job of various activities within data processing. We are adept at cleaning the data and organizing it to a common layout for all respondent records. We then validate the data for outliers and conditional programming and then do weighting and OE coding. Lastly, we create tables cross tabbed against banners on important pointers like demographics, gender, and age group.
Get secure and accurate transcription done for audio files to aid your research process. We help capture higher value from every second of the recorded audio. We take multiple types of MR inputs like phone survey recordings, marketing campaign feedbacks, focus group discussions, group session discussions, and one on one phone interview recordings.
We help in the translation of responses to a common language (mostly English). This ensures that all responses are correctly interpreted, and open coding becomes easier to organize and categorize. We help translate research briefings, survey documents, product descriptions, and research packs.